Was Slide Insurance Tracking You in Florida?

If you visited Slide Insurance's website to explore property insurance options or request a quote, you may have questions about how your personal information was handled during that visit. Louis Law Group is investigating whether Slide Insurance may have been using tracking pixels, session replay tools, or other third-party data collection technologies on its website — tools that could have captured sensitive information entered by Florida consumers without their full knowledge or consent. Insurance websites are particularly sensitive environments, as visitors routinely submit personal financial data, property information, and other details that carry significant privacy expectations.

Check Your Eligibility

What Are Tracking Pixels and How Do They Work?

Tracking pixels are tiny, often invisible image files — sometimes as small as a single pixel — embedded within a website's code or email content. When a page loads, the pixel sends a signal to a third-party server, transmitting data about the visitor's browser, device, IP address, and behavior on the page. On their own, tracking pixels may seem innocuous, but when deployed on pages where users are entering sensitive personal or financial information, the implications can be far more serious.

Session replay tools go even further. These technologies record a visitor's mouse movements, keystrokes, clicks, and scrolling behavior in real time — essentially creating a video-like reconstruction of everything a user does on a website. Companies like Hotjar, FullStory, and Microsoft Clarity offer these tools, which are frequently integrated into business websites for analytics purposes. However, when used on pages that collect names, addresses, social security numbers, income data, or insurance application information, session replay software may capture that data and transmit it to third parties — often without the user's explicit awareness.

Beyond session replay tools, many websites also embed third-party advertising and analytics scripts from platforms such as Meta (Facebook), Google, and others. These scripts can function as wiretapping mechanisms if they intercept communications — including form submissions — in real time. The key legal question in cases like these is whether users were adequately informed about such interceptions and whether meaningful consent was obtained before data collection began.

What Louis Law Group Is Investigating

Louis Law Group is investigating whether Slide Insurance may have used third-party tracking technologies on its website that collected personal and financial data from Florida consumers without proper disclosure or consent. Our investigation is examining whether Slide Insurance's data practices may have impacted consumers who visited the company's website to request quotes, file claims, manage their policies, or simply research property insurance options.

Specifically, our investigation is looking at whether individuals may have been affected by Slide Insurance's website tracking practices in the following ways:

• Personal identifying information — such as names, addresses, and contact details — may have been captured during quote requests or account creation
• Financial data submitted during insurance applications, including income, property value, and mortgage information, may have been intercepted by third-party scripts
• Browsing behavior on sensitive pages — including coverage selection screens and payment portals — may have been recorded through session replay or analytics tools
• Data entered into web forms may have been transmitted to advertising platforms before users submitted or completed their applications

Slide Insurance is a Florida-based property insurance company that has grown significantly in recent years, particularly following market disruptions in the state's homeowner insurance landscape. As its customer base expanded, so too did the volume of sensitive consumer data flowing through its digital platforms. Our investigation is examining whether the company's use of third-party technologies on those platforms may have been inconsistent with applicable privacy standards.

Relevant Privacy Laws

Several state and federal laws may be relevant to tracking-related privacy claims involving insurance websites. Understanding these statutes is important context for consumers evaluating their potential rights.

The California Invasion of Privacy Act (CIPA) is one of the most frequently cited statutes in website tracking litigation. Although it is a California law, it may apply in cases where third-party vendors who receive intercepted data are located in California. CIPA prohibits the intentional interception of electronic communications without the consent of all parties involved. Courts have considered whether embedded tracking scripts constitute "wiretapping" under this statute, and several significant rulings have supported that interpretation in the context of session replay tools and tracking pixels deployed on websites that handle sensitive personal information.

Florida's Security of Communications Act (FSCA), codified at Florida Statute § 934.03, similarly prohibits the interception of wire, oral, or electronic communications without the consent of all parties. Florida is a two-party consent state, which means that recording or intercepting a communication generally requires the agreement of everyone involved — not just the business collecting the data. If tracking technologies on an insurance website intercepted user communications or form entries without adequate disclosure, those practices may warrant examination under this statute.

Federal wiretapping law, found in the Electronic Communications Privacy Act (ECPA), also prohibits the interception of electronic communications. While enforcement and civil remedies under federal law present their own complexities, ECPA provides an important backdrop for understanding why website tracking on sensitive platforms has attracted significant legal attention in recent years.

Additionally, general consumer protection principles and common law privacy torts — including intrusion upon seclusion — may offer additional avenues for affected consumers, depending on the specific circumstances of their interaction with a website and what data was captured.

Who May Be Affected

Individuals who may have been affected by Slide Insurance's website tracking practices include anyone who visited the company's website and interacted with online tools or forms, particularly in Florida. This may include:

• Florida homeowners who requested property insurance quotes through Slide Insurance's website
• Existing policyholders who logged into their accounts or managed their coverage online
• Consumers who submitted personal or financial information through any web-based form on the Slide Insurance platform
• Individuals who used Slide Insurance's online claims reporting or document submission tools
• Prospective customers who compared coverage options or used interactive calculators on the site

Because property insurance applications require detailed personal disclosures — including information about property ownership, home value, existing coverage, and financial circumstances — the potential sensitivity of any data captured through undisclosed tracking technologies is particularly significant in this context.

Check Your Eligibility

What You Can Do

If you believe you may have been affected by Slide Insurance's online data practices, there are several steps worth considering as you evaluate your situation:

• Document your interactions: If possible, note the dates and nature of your visits to Slide Insurance's website, including any forms you completed or quotes you requested.
• Review the privacy policy: Examine the disclosures that were presented to you at the time of your visit. Consider whether the language clearly identified the use of third-party tracking tools and whether meaningful consent was requested.
• Consider consulting an attorney: Privacy tort claims can be technically and legally complex. Speaking with an attorney who focuses on digital privacy matters can help you understand whether your specific circumstances may give rise to a viable claim.
• Check your eligibility: Louis Law Group is currently accepting inquiries from individuals who visited Slide Insurance's website and may have had their data collected without adequate disclosure. There is no cost to explore whether you may qualify.

Check If You May Qualify

Louis Law Group offers free consultations for individuals seeking to understand whether they may have been affected by Slide Insurance's website tracking practices. Our attorneys are investigating these potential privacy issues on behalf of Florida consumers, and our investigation is examining whether Slide Insurance's data practices may have impacted the rights of individuals who trusted the company with sensitive personal and financial information. You may be entitled to seek compensation, and there is no cost to find out. Contact our team today to discuss your experience and learn more about your options under Florida and federal privacy law.

Check Your Eligibility

Louis Law Group | Privacy Tort Investigations | 954-515-5589 | Free Consultation